Initial release
- UTM capture via Shopify theme app extension with cross-session stitching.
- First-touch and last-touch attribution for every Shopify order.
- Source / medium / campaign / content / landing-page reports.
- Customer journey stats: touchpoints, time-to-purchase, assisting channels.
- Customer tagging rules — automatically tag customers by acquisition channel.
- Order metafield write-back so attribution lives in Shopify.
- Meta Ads spend import and ROAS per channel.
- Free, Starter, and Growth plans with Shopify billing.