For Shopify stores — UTM attribution & ROI

See which ads actually make you money.

Detectly tracks every UTM across every session, attributes every Shopify order, and shows the true ROAS of every channel — so you stop guessing and start scaling what works.

Free plan available · Install in under 2 minutes · No code required

Revenue

$48,210

↑ 23% vs last period

ROAS

3.4x

Meta Ads leading

Orders attributed

1,284

100% tagged

Top channels

Meta Ads
$32,782
Google Ads
$11,204
Organic
$4,224

Features

Everything you need to understand your marketing.

Not another dashboard. Detectly is built around the one question that matters: what's actually driving revenue?

UTM attribution, on autopilot

Every order is automatically tagged with the first and last touch UTM that brought the customer in — across sessions, devices, and weeks.

True ROAS per channel

Import Meta & Google spend (or enter it manually) and see real revenue, real profit, and real ROAS for every source, medium, and campaign.

Customer journeys

Understand the full path-to-purchase. See how many touches it took, which channel assisted, and which one closed the deal.

Customer tagging

Auto-tag customers by acquisition channel in Shopify. Build segments for Klaviyo, flows, and lookalike audiences.

Order metafields

Attribution data is written back to Shopify orders, so it lives where your ops, finance, and fulfillment teams already work.

Shopify-native

Embedded in Shopify admin with Polaris and App Bridge. Installs in one click, no code to edit, no pixels to configure.

How it works

From install to insight in minutes.

1

Install in one click

Free to install from the Shopify App Store. No code, no tracking pixels to configure — we handle the heavy lifting.

2

Add the UTM capture block

Drop the theme app extension into your checkout/cart. It silently captures UTMs across the entire customer journey.

3

See the truth

Within 24 hours you'll see exactly which campaigns drive revenue — and which are burning budget.

Free to start. Simple pricing as you scale.

Try Detectly free on any Shopify store. Upgrade when you're ready for advanced attribution, unlimited exports, and ad spend sync.

FAQ

Frequently asked questions

How is this different from Shopify's native analytics?

Shopify attributes on last-click and loses UTMs between sessions. Detectly stores every touch, stitches sessions per customer, and lets you slice by source, medium, campaign, content, and landing page.

Does it work with Meta Ads, Google Ads, TikTok?

Yes. Any traffic with UTM parameters is captured automatically. Detectly also imports Meta Ads spend natively and supports manual spend for every other channel.

Do I need to modify my theme?

No. Detectly installs a Shopify theme app extension that you enable in the theme editor. No code, no Liquid edits.

Is it compliant with GDPR and Shopify's Protected Customer Data?

Yes. Detectly only requests the customer data scopes it needs, encrypts PII at rest and in transit, and honors the Shopify Customer Privacy API for consent.

What does it cost?

There's a free plan that fits small stores. Paid plans start at $4.99/month. See the pricing page for details.

How do I cancel?

Uninstall from your Shopify admin at any time. Billing stops immediately — no contracts, no phone calls.